KFC vs McDonald’s

When you like fried chicken, KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. The following report is a comparative analysis of the operational parameters of McDonald’s and Kentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate the services of the two food giants. The survey was based on the consumer’s response on their choice between KFC and McDonalds and the basis of their choice was differentiated into various factors.MCDONALD’S: COMPANY PROFILEThe year 1940 is the birth year of McDonald’s and they have started https://phdessay.com/explaining-of-the-child-protection-in-the-wider-concept-of-safeguarding-children-and-young-people/everything. Their Speedier Service System that was introduced in their very first restauran t is being followed until now in modern day fast food chains.Their very first mascot was a man with a head of a hamburger that is wearing a chef’s hat. It was replaced by McDonald’s ever popular clown man. McDonald’s is recorded to currently serving 58million customers each day in 119 countries.Their restaurants differ from their settings, some offer by-passers with their drive thru service, some have playgrounds for kids but are just counter service alone. Some of their restaurants have outer seats as well. McDonald’s signature colours are red and yellow.Their well-supported products are their famous hamburgers, breakfast offers, desserts, chicken sandwiches and French fries. For vegetarian customers, McDonald’s have offerings that are suitable for them. When it comes to regional branches, McDonald’s are known for being fond of offering these  countries food taboos for them to have some sort of relationship with people around. For example , Portugal McDonald’s are the only ones who have soup in the menu. Another example would be Indonesia for Mc Rice.MCDONALD’S IN INDIAThe year 1996 saw the opening of the first McDonald'sâ„ ¢ restaurant in India and since then, there have been numerous milestones for us. Here is a look at the last 17 years and all that was special about them.First McDonald'sâ„ ¢ restaurant opened on Oct. 13,1996 at Basant Lok in New Delhi. It was also the first McDonald'sâ„ ¢ restaurant in the world to not serve beef and pork based productsFirst Drive -Thru restaurant at Noida (UP) in 1997.First disabled friendly store at Noida (UP).First Mall location restaurant at Ansal Plaza (New Delhi) in 1999.First highway restaurant at Mathura (UP) in 2000.First thematic restaurant at Connaught Place (New Delhi) in 2001.The first restaurant in a food court at 3C's, Lajpat Nagar (New Delhi) in 2002.The first restaurant at the Delhi Metro Station at Inter State Bus Terminus. The first fundr aiser in association with ORBIS and Dr. Shroff's Charity Eye hospital. (Delhi)The first Dessert Kiosk – Faridabad (Haryana) in 2003.McDonald'sâ„ ¢ Delivery Service (McDeliveryâ„ ¢) introduced in New Delhi Local menu innovations like McAloo Tikkiâ„ ¢, McVeggieâ„ ¢ and Pizza McPuffâ„ ¢ exported to Middle Eastin 2004.McDeliveryâ„ ¢ on Bicycles flagged off at Chandni Chowk (Delhi) – another first  initiative by McDonald'sâ„ ¢ India.100th McDonald'sâ„ ¢ Restaurant opens in India in 2006.Also celebrated.10th Year Anniversary.First McDonald'sâ„ ¢ open in Eastern Region at Park Street, Kolkata in 2007.Also,first restaurant opened at Airport (Domestic Airport at New Delhi).First ‘Made For You' (MFY) restaurant opened at Greater Noida, Uttar Pradesh.First 24 hours McDonald'sâ„ ¢ Restaurant opens at Old Delhi Railway Stationin 2008.Also,Chicken McNuggets ® launched in India. The first reimaged (new look) restaurant opened at Ambiance mall, Vasant Kunj, New Delhi in 2010.McDonald'sâ„ ¢ launches the global singing contest for its restaurant employees – Voice of McDonald'sâ„ ¢ in 2012 and also introduces Spice Festival from April – June – Launches Spicy variants (Limited time offer).New Product Launch – McEggâ„ ¢.McDonald'sâ„ ¢ Celebrates National Breakfast Dayin 2013.McDonald’s has developed a menu especially for India with vegetarian selections to suit Indian tastes and preferences. Keeping in line with this, McDonald's does not offer any beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavours that have appealed to the Indian palate. There have been continuous efforts to enhance variety in the menu by developing more such products. McDonald's has also re-engineered its operations repeatedly in its 11 years in India to address the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e. they are prepared separately, using dedicated equipment and utensils only pure vegetarian oil is used as a cooking medium.Cheese and sauces are completely vegetarian and egg less. Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving.KFC: COMPANY PROFILE KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company which also owns Pizza Hut and Taco Bell.KFC was founded by Harland Sanders, a colourful figure who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the r estaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders†, Harland became a legendary figure of American cultural history, and his image remains prominent in KFC advertising. However, the company's rapid expansion saw it grow too large for Sanders to manage, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor He ublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, and the country is now the company's most profitable market.PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC primarily sells fried chicken pieces and variations such as chicken fillet burgers (chicken sandwiches[US]) and wraps, salads and side dishes such as French fries and coleslaw, desserts and soft drinks, often supplied by PepsiCo. Its most famous product is pressure fried chicken pieces,  seasoned with Sanders' â€Å"Original Recipe† of 11 herbs and spices. The exact nature of these ingredients is unknown, and represents a notable trade secret. Larger portions of fried chicken are served in a distinctive cardboard  "bucket†, which has become a signature of the chain since being introduced by franchisee Pete Harman in 1957. KFC is known for the slogan â€Å"finger lickin' good†, which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good†.KFC IN INDIA The first Indian KFC opened in Bangalore in June 1995. Protests ensued from left wing, anti-globalisation and environmental campaigners, as well as local farmers, who objected to the chain bypassing local producers. Many Indians were concerned about the onslaught of consumerism, the loss of national self-sufficiency, and the disruption of indigenous traditions. The protests came to a head in August 1995, when the Bangalore outlet was repeatedly ransacked.KFC Bangalore demanded, and received, a police van permanently parked outside for a year. Rural activist M. D. Nanjundaswamy subsequently claimed KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed. Former environment minister Maneka Gandhi joined the anti-KFC movement. KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat.A second store opened in Delhi, but was closed by the authorities soon afterwards, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. The two stores only managed to attract a limited, affluent clientele, and KFC decided to abandon the Indian market. KFC returned to India in 1999, with a new Bangalore outlet. This was the sole KFC in India until 2004, when the chain began to expand, albeit with a makeover and a range of new vegetarian dishes. As of December 2012, there were 280 KFCs in the Indian market. As well as the standard KFC offerings, the chain sells a chickpea burger and hot wings with chilli lemon sprinkles.RESEARCH METHODOLOGYIn simple terms methodology can be defined as, it is used to give a clear cut idea on what the researcher is carrying out his or her research. In order to plan in a right point of time and to advance the research work methodology makes the right platform to the researcher to mapping out the research work in relevance to make solid plans.More over methodology guides the researcher to involve and to be active in his or her particular field of enquiry. Most of the situations the aim of the research and the research topic won’t be same at all time it varies from its objectives and flow of the research but by adopting a suitable methodology this can be achieved. Right from selecting the topic and carrying out till recommendations research methodology drives the researcher in the right track. The entire research plan is based on the concept of right methodology.More over through methodology the external environment constitutes the research by giving a depth idea on setting the right research objective, followed by literature point of view, based on that chosen a nalysis through interviews or questionnaires findings will be obtained and finally concluded message by this research. On the other hand from the methodology the internal environment constitutes by understanding and identifying the right type of research, strategy, philosophy, time horizon, approaches, followed by right procedures and techniques based on his or her research work. In other hand the research methodology acts as the nerve center because the entire research is bounded by it and to perform a good research work, the internal and external environment has to follow the right methodology process.RESEARCH METHODOLOGY USEDIn this project, the research used is qualitative research method focusing on what kind of reasons led to the comparison between the two. Large amounts of necessary data and information were collected from the internet.RESEARCH OBJECTIVETo conduct survey analysis on the consumer’s preference of food joint amongst McDonald’s and KFC.RESEARCH HYPO THESISWhen young consumers choose the fast food restaurants, I selected six factors as the major factors, which are price, food selections, taste of food, environment, service and brand image and I consider that everyone has different beliefs on the six factors.The Six Hypotheses to be verified in this Research Hypothesis 1 Compared with KFCï ¼Å'†Environment† is a competitive advantage of McDonalds Hypothesis 2 Compared with KFCï ¼Å'† Food Selection.† is a competitive advantage of McDonalds Hypothesis 3 Compared with KFCï ¼Å'†Price† is a competitive advantage of McDonalds Hypothesis 4 Compared with KFCï ¼Å'†Brand Image† is a competitive advantage of McDonalds Hypothesis 5 Compared with KFCï ¼Å'†Service† is a competitive advantage of McDonalds Hypothesis 6 Compared with KFCï ¼Å'†Taste of Food† is a competitive advantage of MacdonaldsRESEARCH FRAMEWORKThis research is to understand how young consumers select fast food restaurants. On the other hand, this can help the two fast food restaurants to know their drawbacks and edges for improving and maintaining. The questionnaire is designed base on six hypotheses. After analysis, the result will indicate if the hypotheses are confirmed or rejected, through which the advantages of two fast food restaurants and consumers’ perception will be revealed. SAMPLE FRAMEA questionnaire was designed and used to verify the six hypotheses. 40 people were surveyed on their choice and perception on both the restaurants.CHAPTER II: ANALYSIS PART I MCDONALDS VS KFC: ENVIRONMENT KFCUnlike some other international food brands available here in India, KFC offers the same taste and value no matter which part of the world you are. You can sit back, enjoy and be assured of the world class quality. The environment of its outlets should you choose to dine in is always informal and fun like a select few can offer. It focuses on self service. Many times both m en and women enjoying a meal alone without judgement and pleasant service. Everyday 8 million customers are served in KFC and this is not without reason. They have formally announced the absence of Trans-fats in their cooking oil thus making your occasional binge less worrisome.MCDONALD’SThere’s always a rush near McDonald’s because they have planned their locations very well near colleges, classes stations etc so before going home or during the lunch break many people come for a snack. There is also a special counter for home delivery. A major highlight of the chain. It’s the interior which attracts you to the place, especially the well polished and squeaky clean floors and good seating arrangement. There is no formal stuff in here and it truly follows the concept of self service. Mc Donald’s is one of the most happening hang out joints. In all, a very ambient atmosphere for dining out.MCDONALDS VS KFC: FOOD SELECTION KFCKFC is geared up to tap th e country’s Youth crowd.KFC has launched their new menu Streetwise„ aiming at the college goers. With â€Å"Streetwise†, KFC is offering a range of signature KFC products at affordable prices.KFC has also launched several new television commercial as part of the promotional activities for the new offering.KFC’s earlier menu consisted of Chicken Wings and Wraps which were too alien for Indian taste buds. Hence, KFC localized its brand by introducing the Veggie Options to its menu that included rice meals, wraps and side dishes that was desirable to the Indian consumers. Also, it stuck to eggless mayonnaise and sauces. Even its trademark chicken dishes were given a local flavour with the use of Indian spices and cooking techniques. The recently  launched Veg Zinger burger is at par with its chicken counterpart. Also, KFC has changed its target audience. From Higher Income group to Middle Income Youth. While they have localized the menu according to the Ind ian Taste they haven’t forgotten their originality that is resides in Chicken.MCDONALD’SMcDonald's regular scrumptious menu includes wide range of products like McAloo Tikki, Filet-O-Fish, Spicy Range, Chicken McGrill, McVeggie, Veg Pizza McPuff, Chicken Mcnuggets, Fries, Wraps, an assortment of Sundaes, Soft Serve and refreshing beverages such as Ice Tea & Cold Coffee with outstanding service in a vibrant and lively ambience, for which McDonald's is known worldwide.McDonald’s has also recently introduced Masala Grill, a range of grilled vegetarian and non-vegetarian products inspired by the kebabs of the province in Pakistan formerly called the Northwest Frontier Province. These products are wrapped in roasted chilli sauce, a specially-developed condiment, and are available both a la carte and in meal combos. The range comprises two products, namely the Veg Masala Grill which is a blend of potatoes and a soya patty flavoured with aromatic spices, and the Chicke n Masala Grill , which comprises a chicken mince patty seasoned with Indian herbs and spices.MCDONALDS VS KFC: PRICE COMPARISONKFCKFC globally enters the market using market skimming. Their products are priced high and target the middle to upper class people. Gradually they trickle down the prices focusing on the middle to lower class people to penetrate both sides of the market. KFC price their product keeping different points in view. They adopt the cost base price strategy. Pricing of the product includes the govt. tax and excise duty and then comes the final stage of determine the price of their product. The products are bit high priced according the market segment and it is also comparable to the standard of their product. Total Pounds of Chicken Served in KFC RestaurantAnnually =1.914 Billion Total KFC Chicken Pieces Sold Annually = 5.89 BillionTotal Retail Sales = $8.9 Billion Sales Price of per Chicken Piece =$1.51MCDONALD’SMcDonald’s has realized that, despite the cost savings inherent in standardization, success can often be attributed to being able to adapt to a specific environment. This is indeed the case with its implementation of its pricing strategy, which is one of localization rather than globalization.As a part of its business strategy to penetrate deeper into the new and existing markets, the forever young brand McDonald’s introduced Happy Price Menu at Rs.20/- in the year 2004 in India. This value for money proposition has been well accepted by the discerning customers. The communication towards this proposition has graduated over the years, but the Happy Price Menu platform has been consistent. It came up with a very grasping punch line  ³Aap ke zamanemein ,baap ke zamane ke daam ´in 2008. This pricing strategy was founded to attract middle class and lower class people and the effect can clearly be seen in the consumer base that McDonalds has now.It started offering value meals in a range of prices.Ensured afforda bility and attracted the widest section of customers. Brought the customer and provided arrange of entry-level products. Trial of those new items and graduate to higher-rungs. For E.g. – if a customer starts with McAloo Tikki, he will finally graduate to McVeggie and so in Nonveg. McDonalds has certain value pricing and bundling strategies such as happy meal, combo meal, family meal, happy price menu etc to increase overall sales of the product. MCDONALDS VS KFC: BRAND IMAGEKFCKFC holds the position of a youth based brand with its youthful, lively ambience of stores and the friendly service. In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in products. KFC focuses on pure and fresh food in order to create a distinct and clear position in the minds of customers KFC has a strong  brand name and they are leading the market in fried chicken. KFC uses its attributes to Position its Product (Fried Chicken). KFC positi ons itself as a youthful, quick service restaurant brand that serves unique, great tasting food and beverages. The focus of the brand strategy is to highlight this across all their communication, menu offerings and the experience that is delivered.MCDONALD’SAt first people were rather sceptical about this brand. It was a foreign brand and people dint know what to expect. But clearly now, this doesn’t seem to be that way. Now when one thinks about McDonalds, one thinks about a place to go and ‘hang out’ with our friends because it has a comfortable environment. At the same time it not very expensive and gives quick service and value for money. And most of us have grown up having a meal in McDonalds with a cardboard crown on our head, a balloon in our hands, sitting in Ronald McDonalds lap and walking out with a toy in the end and also a big smile. As we left the restaurant we just could not wait to go back and enjoy the whole experience all over again.It is things like these that create a certain kind of an impression, a perception, and an image in our heads that lingers on for most of our lives. McDonald’s wanted to position itself as ‘Indian’ and a promoter of ‘family values and culture’ as well as being ‘comfortable and easy’. Simultaneously the brand wanted to communicate that it was committed to maintaining a quality service, cleanliness and offering value for money. But at the end of it McDonald's means different things to different people and doesn't have one brand position.MCDONALDS VS KFC: SERVICEKFCSelf Service is the concept followed by KFC. It gets very crowded especially on weekends, but they have a very competent staff that provide quick service. It’s difficult to get a place to sit on weekends and takeaway seems to be the best bet. The staff is very polite irrespective of the maddening rush and always lends a ear for your complaints. Home delivery is one area where th ere have been complaints.MCDONALD’SThough there’s self service, i.e. you have to order at the counter and collect your items yourselves, the service is quick and sharp; and the people make sure you get the food as early as possible. It normally takes around 30 secs after taking your order to delivering the food at the best McDonald outlets. McDonald’s also provides home delivery which has been appreciated by the customers.MCDONALDS VS KFC: TASTE OF FOOD KFCThough the name KFC indicates chicken but that’s not the case. KFC has diversified itself in all the food items and that’s why they have shortened ‘Kentucky Fried Chicken’ to KFC. The food is delicious with less spicespices and good quantity and anyone fond of chicken can surely go there and gorge on the various chicken dishes. Though KFC is mainly famous for chicken, the vegetarians are also not disappointed here. There are as many varieties of vegetarian stuff as there are of chick en dishes. Typical chicken made by Indian style is not available here, but the combination of chicken is interesting here.MCDONALD’SMcDonald's strives to maintain its international quality standards in every single one of its outlets. Dealing directly with the farmers, McDonalds ensures that every ingredient is of the best quality. Strong supply chain efficiencies, cold chain delivery, minimum storage times, standard recipes and food that is specially ‘made for you' deliver freshness right to the customer's plates. Paying attention to minutest of details, McDonald's India has ‘Indianised' their menu with introductions like the Mc Aloo TikkiAlooTikki Burger, McSpicy Chicken Burger, McSpicy Paneer Burger and more. With due respect to local customs and customer sentiments, no McDonald's outlet in India serves either beef or pork. Furthermore, the vegetarian and non-vegetarian kitchens are completely separate.CHAPTER III: ANALYSIS PART II SURVEY ANALYSISThe report has been designed to study the consumer behaviour with respect to McDonalds and KFC. A questionnaire was designed in order to understand the  reasons of the consumer perception towards the two food giants. My method of going about the study at hand involved the basic survey method, whereby I put forward questions to individuals who were divided into the basic segments provided by and aimed at as either the source or target service provider. Question 1Which age group do you belong to?The first question was essentially designed to throw light on the age group of people visiting/dining at the food joints. This gave us an idea of the preference of a particular food brand among a given age group if any. For e.g. the HAPPY MEAL available at McDonald's attracted the major portion of the younger crowd. As a matter of fact as shown in the following questions, this particular strategy drained almost the entire young consumer segment. Of the individuals surveyed a majority of the individuals be longed to the 18-25 yr age group both for McDonald’s as well as KFC. Question 2What is your profession?This question was essential in calculating the trend of the customers who visit these food joints i.e. the working class of the people visiting the respective places. The survey revealed that the majority of people visiting both the places i.e. 46% for KFC and 55% for McDonald's were students. This thus lays direct stress on the strategies adopted by both the joints resulting in a heavy demand among the student group. Question 3Are you a vegetarian/non-vegetarian? This was essentially designed to demarcate the groups according to whether they were vegetarians or otherwise. It was a preconceived idea that the vegetarians preferred McDonald's of the two while KFC proved to be a non-vegetarian paradise. This thus showed a balanced market for McDonald's whereas a strong shift for KFC towards the non-vegetarian section. Question 4How do you consider the environment at both the jo ints? This question was essentially designed to find out what people think about the environment and crowd at both the joints. There is no significant difference observed when it comes to the environment and the experience of  people at both the joints. Question 5What is your saying on the pricing of both the joints?In KFC 31% found the food priced nominally and an equal amount of people surveyed i.e. 31% found inexpensive. Hence it was concluded that it dropped down to the individual in the case of KFC and there was no clear market trend. In McDonald's 46% found it nominally priced as well as value for money while just 8% found it expensive. Hence in terms of comparative study it was concluded that McDonalds was optimally priced although KFC wasn't overpriced either.Question 6What is your saying on the service provided by both the joints and which one would you prefer? This question was designed to find out the type of service provided by each of them and people’s percepti on on quality of service at these joints KFC got an upper hand when it came to service with 51 % people opting for it whereas 49 % opted for McDonald’s.Question 7Rate both the joints on the scale of 10 on the basis of taste of food This question was designed to get an idea about the taste of food provided by each of these joints. No significant difference was observed when it came to the food served by both the joints. Although KFC is known for their chicken dishes, it’s also come out with its vegetarian menu which is equally enjoyable. McDonald’s on the other hand had been the place for everyone since the very beginning. Therefore, when it comes to taste of food, both McDonald’s and KFC have been given equal preference.DIAGRAMMATIC REPRESENTATION1. Which age group do you belong to?2. Are you a Vegetarian/Non-Vegetarian?3. What is your Occupation?4. What is your saying on the pricing of the eat-outs?5. How do you consider the environment at both the eat-o uts?6. What is your saying on the service of the eat-outs and which one would you prefer?7. Rate both the eat-outs on the scale of 10 on the basis of taste of foodFINDINGSWhat do the young consumers care most? From the Histogram, it shows that the young consumers care about the service and taste of food most. Note that the score of rating is from 0 to 6 The results show that there are no significant difference on environment, food selection, brand image, service and taste of food and that means they are not the competitive advantages of McDonald. However, the price of McDonald is a competitive advantage of McDonald Young consumers generally considered that McDonald provides a more reasonable food price of food.CHAPTER IV: CONCLUSION/SUMMARY/RECOMMENDATIONS CONCLUSIONThis research studies the competitive advantages of two fast food restaurants, McDonald and KFC, from young consumers’ perspective. Summary of hypotheses test Hypothesis1 Compared with KFCï ¼Å'†Environmentà ¢â‚¬  is a competitive advantage of McDonald’s Rejected Hypothesis2 Compared with KFCï ¼Å'† Food selection† is a competitive advantage of McDonald’s Rejected Hypothesis3 Compared with KFCï ¼Å'†Price† is a competitive advantage of McDonald’s Supported Hypothesis4 Compared with KFCï ¼Å'†Brand image† is a competitive advantage of McDonald’s Rejected Hypothesis5 Compared with KFCï ¼Å'†Service† is a competitive advantage of McDonald’s Rejected Hypothesis6 Compared with KFCï ¼Å'†Taste of Food† is a competitive advantage of McDonald’s RejectedWhen young consumers selected a fast food restaurant, they care about the service and taste of food most. In order to increase the market share of young consumers, restaurant managers have to put plenty of efforts on the service and taste of food. Young consumers consider that the McDonald provides a more reasonable food price than KFC. To McDon ald, it’s an advantage against KFC and should be maintained. On the other hand, KFC should do a detail research about the reason why young consumers have such perception about the price of two restaurants.SUMMARY AND RECOMMENDATIONS SUMMARYIn India fast food market is strongly dominated by these 2 brands. But when it comes to comparing these two brands the above study brings us to a conclusion that as far as market presence and brand value is concerned McDonald's has definitely proved a point for themselves.But KFC who re-entered in 2003 has shown a rapid progress and no wonder if in the coming years KFC overtakes McDonald’s in the Indian market share. Both the food-giants have given each other immense competition in terms of customer satisfaction and promotional strategies.The range of products and offers offered by each is remarkable in every context. Although McDonalds has an upper hand with the vegetarian crowd because of its exclusive products, KFC is slowly catch ing up to the challenge. KFC provides vegetarian alternatives with an added advantage of a complete meal including rice and desert.Where McDonalds fall into the snack option KFC has covered the meal area.  Thus it is not quite evident which one can be termed as better than the other.RECOMMENDATIONS KFCKFC still needs to do a bit of re-vamp in its vegetarian menu and add more options to it. The fried chicken category already has more options and varieties as compared to the vegetarian section. The prices of KFC are reasonable as compared with other fast food restaurants. But as price is always a primary concern for the customer, therefore, they should adopt certain strategy to attract the customers. And it can only be done by lowering the prices. It could be by introducing some discount packages for families, employees, students or regular customers. The membership card can be used to provide certain extra value to the customer.MCDONALD’SOff recent, there have been a lot of complaints on the quality of food that one gets at McDonalds. This should be a matter of prime concern when it comes to the progress of the fast food restaurant. McDonald’s should start focusing more on improving the quality of products rather than being completely driven by quantity and variety. McDonald’s also needs to work on their advertising strategy. For example, the breakfast menu at McDonalds does not find many takers due to poor publicity. Ignorance of the breakfast menu at McDonald’s is one of the biggest drawbacks of this restaurant.

Ban on smoking in public places

Since the beginning of civilization, man has always persuaded his interests for recreation by using tobacco as a frontline substance for his leisure. As time passed by, more production of tobacco started till it reached a stage where today there are numerous cigarette companies selling their cancer sticks at the most reasonable rates. The desire to light a cigarette has always been one of the top most priorities of people who indulge in smoking and in their pretext of soothing their desire for a smoke; they more often than not forget the amount of hazard and trouble caused by the smoke emitting from their cigarettes.Cigarette smoking is one of the worst ways of self destruction and even after knowing its negative impact on the body, a smoker always tends to overlook the danger associated with it and continues to smoke irrespective of the location in which he is standing. The issue of raising a ban on smoking in public has always been a controversial one and has always been taking the side of a non-smoker than people who are indulgent in public smoking. Non- smokers always tend to move away from a location where a smoker is footing and always have a feeling of their sentiments being abused or overlooked by a person who is smoking near them.The history of the smoking ban can be dated to the sixteenth century when the Pope Urban VII made it mandatory law of smokers not being welcomed near the premises of the church and also issues a penalty for people who violated this law. This law however did not catch as much attention as the issue is catching on the twenty-first century. Today because of the advancements of medical science and research on the adverse effects of smoking, we have been able to pin point the negative impacts of smoking on a smoker and the passive smoker near by to him.The following will shed some light on the physical negative impacts of smoking on a smoker: ‘Smoking causes lung cancer, heart disease, emphysema, complicated pregnancy. Smokin g by pregnant women result in fetal injury, premature birth, and low birth weight. Smoking is associated with a reduced bone mass and an increased risk of osteoporosis’ (Courtesy: Cheap Cigarettes, â€Å"Effects of Cigarette Smoking†. Retrieved on December 2, 2008 from http://www. cheap-cigarettes. com/Effects_of_Cigarette_Smoking. asp)There are evidences too on the fact of smoking affecting post operational procedures, especially related with ones in which transfusion of blood is on a higher side because of the attempt to join bones or tissues which due to accidents and other trauma are disarrayed from each other. Apart from knowing these entire statistics a persistent smoker would continue to smoke and silently destroy his body, but for that soothing experience the smoker might make some innocent bystander a partner of his misery, by making him a passive smoker.The second hand smoke inhaled by a passive smoker is considered to very dangerous and it causes a lot more harm and eventuality than what it looks at the moment. The worst effect however of passive smoking is on children, and the following evidence will vindicate the point of having smoking bans in public places due to its adverse effects on children: ‘Exposure to tobacco smoke doubles the chances of your child for illnesses like bronchitis, bronchiolitis, and pneumonia. They are also more likely to suffer from ear infections (glue ear), tonsillitis, and asthma. It may damage a child's olfactory function’ (Courtesy: â€Å"Passive smoking†.Retrieved on December 2, 2008 from http://www. stopsmokingtoday. com/dync/13/Passive_Smoking. html) Legislators and law makers understood the total provocation being inhaled by passive smoking and brought the necessary amendments to the laws of the state by banning smoking in public places. The need for the law to amend was felt by lot of people who were unnecessarily being forced to hazardous health conditions for no fault of their own. Smoking which were rampant in leisure places like pubs and restaurants were the most harmful, as a majority of people have a habit of smoking along with taking intakes of alcohol.This nature of these smokers brought the non smoking populace visiting such leisure outlets in very uncomfortable positions and in one way brought an infringement of the constitution to these victims of passive smoking. There was a nationwide applause for the banning of smoking in public places and a majority of the nation was giving it thumbs up and also considered it an important decision which was taken to curb smokers from spreading any amount chances of passive smoking to non smokers. The following evidence will shed light on the nation’s opinion of having a smoking ban in public places:‘Gallup’s 2004 consumption habits survey reveals that the American public is fairly accepting of such ban. A majority of 58%Americans currently say they favor a ban in their state that would mak e it illegal to smoke in workplaces, restaurants and bars’. (Courtesy: Alec M. Gallup, Frank Newport , â€Å"The Gallup Poll: Public Opinion 2004† .Page 306. Retrieved on December 2, 2008. Gallup Organization. Published by Rowman & Littlefield, 2006) There are a lot of advantages that can be grouped with the banning of smoking in public places.Firstly a commuter or a non smoker can have fresh whiffs of air without the mixture of tobacco endorsed smoke hovering around. Secondly the ban itself makes the smoker smoke less which in turn is helping him from reducing the health hazards which he would eventually inflict on himself over the period of time. The ban on smoking in one way slows down the process of self damage that smokers tend to endure with their constant puffing. It has estimated that around thousands of Americans die every year due to active and passive smoking, and the ban would definitely help the figure of passive smoking by a great extent.The ban comes wit h a whooping of $50 for the first violation and $75 for repetitive violations. This becomes more deterrent for an active smoker and eventually brings him on the brink of leaving the habit or the least bringing down his no. of cigarettes by a good amount. Another big advantage related with the ban, is that the risk of fire catching up in factories or other places to due to a burning cigarette is greatly reduced and it brings the work place into a much safer and a cleaner zone. Also it helps saves the energy consumed by ventilators that are required to recycle the air in such places.However there are certain sets of disadvantages of such a ban too and the most primary one is they way smokers get into more hazardous situations in smoking zones. Here due to a large amount of smoke gathering the ventilation is slower which results in itchiness of the eyes and other lung problems because of the amount of passive smoking inhaled by active smokers. This somehow gives smokers a second class treatment as it becomes acceptable for the government for non smokers not to undergo minimal passive smoking but to allow massive passive smoking for active smokers in such zones.A lot of restaurants and bars feel the crunch as their smoking customers refrain from coming to them and thus it bring a drop to their turnovers. In today’s high stress working atmospheres, employees are feeling more frustrated as somehow the tension which they could feel being released by their smoking has been feverously curbed. Smoking ban is one of the most righteous decisions of the government helping non smokers from the unwanted dangers of nicotine filled smokes.However when the law was being implemented not much attention has been given to smokers rights and at times it is becoming a little hypocritical situation. Nevertheless the main objective of such a ban bring back a life to their citizens which could be void of at least one addiction and would be more fruitful to them in terms of having a hale and hearty standard of living. Reference: 1) Cheap Cigarettes, â€Å"Effects of Cigarette Smoking†. http://www. cheap-cigarettes. com/Effects_of_Cigarette_Smoking. asp 2) Passive smoking†. http://www. stopsmokingtoday. com/dync/13/Passive_Smoking.html 3) Alec M. Gallup, Frank Newport , â€Å"The Gallup Poll: Public Opinion 2004†. Gallup Organization. Published by Rowman & Littlefield, 2006 4) http://www. notosmoke. com/herbal-smoking-articles/pros-and%20cons-of-smoking-ban. htm 5) BRADLEY S. KLAPPER, â€Å"WHO Urges Smoking Ban in Public Places†. May 29, 2007. http://rds. yahoo. com/_ylt=A0geu.. NnTVJvk8BvQdXNyoA;_ylu=X3oDMTEyamNvY2Y3BHNlYwNzcgRwb3MDNQRjb2xvA2FjMgR2dGlkA0Y4NjJfOTM-/SIG=13u9q6ff9/EXP=1228336909/**http%3a//www. sfgate. com/cgi-bin/article. cgi%3ff=/n/a/2007/05/29/international/i122741D62. DTL%26type=politics

Happy Birthday Sal

Happy Birthday Sal!!!!! This is the part where I tell you about how much I love you and how you have always been there for me and that your like the sal to my pal which you are! But I'm going to keep it plain and simple†¦. With a rap Kush rolled, glass full, We prefer the better things Niggas with no money act like money isn't everything Were having a good time, they just trying to ruin it Shout out to the fact that its Sal's fuckin 18th Birthday! Hair did, makeup on, Hottest, everytimeSal ain't trying to pop that shit for pimp okay well never mind, I I I tried to told you, Colin still ain't nothin nice Bracelet saying believe, cars saying soccer mom life Okay now we outta here Happy Birthday to my bitch And if you hatin on my bitch I got the voodoo for you bitches Sal's to busy, She just wants trouble makes enough for two niggas boy daycare payin double Sal and pal is Famous like a drug that We've taken too much of I never ever trip Just that onceI got weed in these jeans, so t hey fit me kinda snug Plus the lighter is in my pocket, nigga this is what I does. I'm about your birthday man Fuck what they be talking about, Sal and pal are fuckin dope, We the only thing that matters (oooh) So we do it how we do it Happy birthday, man, I love ya sal you know how to do it I be up all night Cause I don't really know who Imma finish this rap (oooh) Man I love my sal Man I love my sal I would die for that nigga (oooh) HAPPY BIRTHDAY SAL .

Current Ethical Issues Paper

Current Ethical Issues Paper Heidi L. Hinckley XMGT/216 December 16, 2012 Dan Mitchell In creating this paper I have decided to use the Kudler Fine Foods organization, due to the fact that I enjoy trying new flavors from around the world. Kudler Find Foods is â€Å"a local upscale specialty food store† (Kudler website) located in California. Kudler Fine Foods currently has three locations in the state of California. There focus is to bring the finest foods and finest team members they can to their potential customers.They offer a wine steward at each location, as well as monthly classes for customers to lean about various wines in the store. Kudler Fine Foods wants to promote the best in food and service. The Kudler Fine Foods organization first opened their doors on June 18, 1998. The owner and creator, Kathy Kudler, decided to take her passion for gourmet cooking and turn it into a business that she could be successful at as well as enjoy doing. That success has been proven in the opening of two additional stores one in 2000 and another in 2003.Kudler Fine Foods offers a variety of ingredients, fresh baked goods, meats, local seafood, cheeses and wines. Kudler Fine Foods is a one stop shop for any gourmet cook or even want to be gourmet cook in the family. One large ethical issue is the lack of leadership on the part of the owner Kathy Kudler. She lacks interaction with her customers as well, spending most of her time doing all of the ordering for all three of her stores. This can create large ethical issues in that she is not in touch with what her customers really want.There is also the ethical issue of using family to when referring to legal issues. First is the issue of nepotism and secondly there is the advice to always settle on customer accidents. This action makes the business appear as if they are always at fault and not taking the customers safety into consideration. Another issue that jumped right out is in the wording of certain areas of he r website. If she truly wants to bring the best to everyone, then she needs to remove statements from her website that list herself as upscale.I understand that she is trying to create an atmosphere, but in that statement it would seem that she only want to work with certain kinds of customers. This could lead some consumers to think that they are not welcome in her stores. .Kathy Kudler has a moral and ethical obligation as a business owner to promote an atmosphere that is open and welcoming to all. There is also the questionable promotion on Kudler Fine Foods website on how they only hire the best employees.Although I personally understand the statement, it can be considered unethical in the terminology. There is an insinuation that in that way that terminology is presented. There should be a change there in that all Kudler Fine Foods employees are trained to assist customers with any questions they may have on the products that are available in the store. There is also an ethical issue in the description of the stores themselves. The website promotes the locations as â€Å"8,000 square feet of retail space in a fashionable shopping center† (Kudler Fine Foods).Again the terminology in that statement may be perceived as condescending as if certain individuals would not be welcomed within the locations. With a store like this it is important that if you are promoting the flavors of the world they you would also represent the people of those regions. A diverse workforce that is familiar with these ingredients and foods would also show that the owner take a strong diverse attitude with her business. This would also bring a welcoming atmosphere to all in the neighborhoods around these store locations.If Kathy Kudler makes that type of promotion that her store is diverse and open then her stores will be considered a gem in their neighborhoods and she will continue see more growth, and it may even be faster than she planned. Offering top services to her cust omers, by offering the best training and information for her employees, will help to lead to a business that Kathy Kudler can not only be successful at but that she can also enjoy doing. Reference: https://ecampus. phoenix. edu/secure/aapd/cist/vop/index. html https://ecampus. phoenix. edu/secure/aapd/cist/vop/Business/Kudler2/internet/index. asp

Nursing theories in clinical practice using theorists models Term Paper

Nursing theories in clinical practice using theorists models - Term Paper Example The Roy Adaption model was first published in 1970. This model presents a human being as a holistic adaptive system in constant interaction with both external and internal environment. The major work of the human system is to maintain integrity in the eye of environmental stimuli and whereas the objective of nursing is to foster successful development. This model focuses on the responses of the human adaptive system; this may be individual or a group to a dynamic environment. Adaptation is the main feature of the model. Here Problems in adaptation come when the adaptive system not capable of coping with or respond to the dynamic stimuli from the external and internal environments in a way that maintains the integrity of the system (Andrews & Roy, 1986). The proponent of the model was largely influenced by Harry Helson adaptation theory. it is this theory that triggered her mind to develop the model. The Roy adaption model is presently one of the major widely used frameworks in nursing practice. It is universally used in nursing. Roy also got influence from Raporpots definition of systems and concepts from Lazarus and Seyle (Roy&Roberts.1981). The proponent has also published books on the model. It fundamental to note that the philosophic beliefs and values that the model is based are that human meaning is rooted in omega point convergence of the globe, people have a mutual relationship with the world and a God figure, thinking and feeling mediate human and actions, awareness of self and environment is rooted in thinking and feeling among others. The Roy adaptation model focuses on six step nursing process. It should be noted that in relation to each of this steps or processes, the person called the nurse depends highly developed technical, interpersonal and institutive skills. This is done while assessing and initiating interventions involving approaches like anticipatory guidance, physical care, counseling and health

Cardiopulmonary Resuscitation Essay Example | Topics and Well Written Essays - 1500 words

Cardiopulmonary Resuscitation - Essay Example Yet it also finds that few hospitals to date have any such written policies and standards. The paper thus recommends that a more inclusive information system be instilled in the healthcare system such that family members of such threatened patients be presented with the option to witness these procedures. It also recommends that healthcare providers of such procedures, if they feel constrained in any manner by such witnessing, may be assisted to change their viewpoints or overcome their constraints in such a manner that their comfort at work is not compromised by such witnessing. This paper contrives to seek out, from the nursing point of view, whether family presence during cardiopulmonary resuscitation and invasive procedures is really necessary and helpful without being an impedance to the relevant nursing staff. In a life-threatening situation (meriting Code Blue status) where patient breathing stops under unnatural or suspicious circumstances cardiopulmonary resuscitation is applied by the present nursing staff with immediate notification to a physician and the nursing supervisor. The same applies for invasive procedures to a large extent. ... ften find themselves in the midst of an ethical dilemma where, on the one side, there are the family members of patient liable to CPR or invasive procedure and, on the other, those physicians and healthcare professionals applying the resuscitation measures (Nibert, 2005) or invasive procedure measures. There are reports of nurses subjected to such dilemmas conceding that they have received no instructional advice in their training programs to allow them to resolve and mitigate such ethical problems (Nibert, 2005). Thus, this paper's intention to investigate various positions on this issue is deemed important and crucial to dispensation of care to critically-ill patients. Background As early as 1987, Doyle et al, in a pioneering study, decided to allow family presence during CPR at their institution (McClenathan et al, 2002). Since then more studies have proceeded and the research findings, instead of conclusively providing evidence to one side, have added to the present state of controversy where there is no general consensus on whether such family presence during this crucial life-supporting and invasive procedure is either beneficial or essential. In the August 22, 2000, issue of 'Circulation' the American Heart Association published its guidelines for family-witnessed resuscitation procedures (McClenathan et al, 2002). It is also noted that the 'Emergency Nurses Association' has since endorsed family-witnessed CPR and recommend that hospitals develop concomitant policies accordingly (Critchell and Marik, 2007). Other healthcare professional bodies similar to these have followed suit but, to date, there are very few hospitals that have actually and actively e xerted themselves in this direction and set

Business Communication Assignment Example | Topics and Well Written Essays - 3250 words

Business Communication - Assignment Example Distorted messages need to be avoided by the businesses of today as they directly affect the image, profitability and performance of a company. The possible barriers to effective communication are identified in the next section. 2.0. Barriers to Effective Communication: Selection of appropriate channels is essential to avoid â€Å"Channel and information overload† which occurs when the channel cannot handle all the messages that are being sent. An example of this is while communicating face to face. During this, a person might find himself talking to two people at a time causing them to forget the original message and mix up the signals being sent. Noise is another factor that affects every part of the process; it can be physical or psychological. Physical noise is for instance, the commotion produced by traffic outside the office which serves as hindrance to effective communication between people. Psychological noise on the contrary, refers to one’s biases, prejudices, dislikes, lack of concentration and preconceived notions about the issue at hand. Barriers to communication may just be a simple distraction caused by noise or a complete misunderstanding due to one’s judgments. Messages need to be clear-cut, to the point and receiver friendly. They should avoid vagueness and the use of words which have multiple meanings. Humans tend to make their own abstractions using past experiences, cultural backgrounds and knowledge. Our evaluations of messages can be different, for example, one might omit information that sounds casual to him/her but can prove to be extremely important for others. We now try to bring together all the... After all informatio, making the diagrams and other analysis the paper talks that modern day organizations understand the vital importance effective communication holds. It is crucial to their success and profitability. The paper describes the selection of appropriate channels is essential to avoid â€Å"Channel and information overload† which occurs when the channel cannot handle all the messages that are being sent. An example of this is while communicating face to face. Miscommunication gives a bad image to the organizations, which not only operate as infants but international giants as well. Both of the structures cannot afford to lose out the market share that offers them the revenue for the goods and services they sell. Messages and information keeps on zooming over, through, in and out of our heads but effective communication is the name of retaining, forwarding and producing those essential messages which at the end of the day provide benefits and reap greater opportunities to succeed. Businesses need to realize the significance of each communication tool and various channels that help transmit the information and senders and receivers must respect the notions of efficiency and effectiveness. Correct usages of languages, observance of 7 Cs, cost benefit analysis of communication tools and channels, employee engagement, giving timely commands are a few tools ensuring effective communication. However it is entirely an organization’s prerog ative to choose a method that will prove to be the best amongst all and contribute to its progress.