See word Assignment Example | Topics and Well Written Essays - 500 words - 3

See word - Assignment Example It supports the employment of immigrants, and provides its employees with a wage that helps them meet their needs successfully. More to this, it advocates for the conservation of the environment as it uses organic cotton and recycled materials to make its products. These aspects endear the company to the public as they take social responsibility seriously. Consequent to this, many customers are drawn to the company, thus promoting the sales of the company. However, the sexual campaigns used by the company to advertise its products expose the employees to sexual harassment, thus interfering with their dignity. Therefore, the company ought to discontinue the marketing strategy, and promote the dignity of its employees. American Apparel serves both male and female customers. This enables the company to sell its products to a wider population, hence attracting a considerable portion of the population. It provides the customers with clothing required for daily use, thus meeting their basic needs. However, older customers who visit the premises of this company tend to get shocked by the adverts used to display the garments, which deters most of them from completing a purchase. This leads to a considerable loss of revenue, which affects the company‘s profitability negatively, thus necessitating a change in the marketing strategy. Competitors in this industry apply marketing techniques that maintain the dignity of individuals. Consequently, customers would prefer buying their garments from such companies, instead of a company that promotes sexual behavior. This compels American Apparel to transform its strategy, to maintain, and attract a large pool of customers. American Apparel serves the global world. However, it specializes in selling to young adults above the age of twenty (Richard Ivey School of Business Foundation 1). Different countries have different cultures that guide their value system. Some countries maintain a restrictive culture,