E †Marketing of the Music Products Essay

The success of medication merchandise tradition every(prenominal)y has been determined by the power of the harmonyians artists and the consumers. However there had been a quantum change in the power lately thanks to the change magnitude usance of information and communication technology. The unison attention had long held the power to arrest the development of the trade, but the advent of the profit and the technological advancement in the information and communication technology has allowed the artistes and consumers to take power of their own. in that location were sign apprehensions about the squeeze of the internet on the marketing of the medicament application delinquent to the presence of load-sharing and peer-to-peer net chokes that might hinder the suppuration of exchanges of the practice of medicine products. However it so happened that the internet has opened up a sea of chances for the growth of the marketing of the medicinal drug products through the development of juvenile sell channels for consumers as well as for the artistes to take advantage of the increased customer net work.This marketing channel has made much much medicine operational to a much wider and larger set of earreach and consumers. Punjabi medicinal drug and songs have been estimated to originate between the 14th and 15th century, as folklore with the farmers composing songs in their own dialects and tunes. There are different varieties of Punjabi music that enthrall the music l all overs. The Punjabi music market had grown with the measure by selling the products through recorded cassette tapes and then through the medium of wedge discs.With the passage of time the internet marketing has taken over the reins and the persistence developed with newer and amend technological means of marketing the ancient ethnical treasure. The internet marketing has proved to be an effective platform for the Punjabi music to gain popularity not only in India but thro ughout the world. There is a huge difference in the marketing strategy and approaches of the Punjabi music industriousness before and after the introduction of internet as a marketing medium.Internet marketing has made the exertion to constantly work on finding new strategies to develop the marketing efforts. While sooner it was apprehended that features like file sharing and peer-to-peer networks pass on hamper the growth of the sale of Punjabi music products, there were no such(prenominal) hindrances in domain and the manufacture is increment day by day with the introduction of new and improved music themes. With the help of internet marketing the purchasing of music products has improved considerably and this has increased the customer needs and preferences.In this stage setting this playing area looks at the contribution of internet marketing to the growth of sale of Punjabi music products and how internet has helped the music industry to introduce new and improved metho ds of marketing. The scope of the study is to review the development of the Punjabi music industry over the limit of time along with the development of the internet marketing concept. The study likewise analyses the problems in the music industry associated with the development of the internet market. 1. 1 Research ObjectivesWhile looking at the overall development of the internet marketing of the Indian Punjabi music the study has other objectives like 1. analyse the differences in the marketing approaches prior to the introduction and development of the internet marketing and the read day approaches backed by internet marketing. 2. Exploring the available present and future technologies that butt joint help the music industry grow 3. Analysing the contact of these technologies on the conduct of business and development of marketing for the music industry in general4. Reviewing the response of the music industry to the technological developments 5. Assessing the bushel the i nternet marketing had on the consumer preferences and tastes in the context of the music industry in general and Punjabi music in particular 6. Assessing the impact of file sharing and peer-to-peer networks on the internet marketing of the music products. 7. Assessing the possibility of bout the illegitimate music routes to legitimate saleable propositions. 1. 2 Research reachingThe study intends to review the development of the marketing concept of the music industry in general and the Punjabi music in particular over the period of time till the introduction of the concept of internet marketing and how the marketing concepts have changed over time. This can be seen from the changes in consumer preferences over the time in them asking new and to a greater extent(prenominal) improved ways of hearing to the music without losing the quality of the music. Examples in this connection are the I-pods and MP3 concepts.The findings of this study will greatly interest the music lovers as well as the music industry because some interesting information on the E-marketing strategies would be evolved which can help them to adapt to the latest developments in the technology. The study will also extend to the depth psychology of the reasons and extent of piracy prevalent in the music industry and the scope for converting such piracies to saleable propositions. Overall the study aims at reviewing the growth of the music industry over the period of technological improvements. 1. 3 Research QuestionsThis study attempts to answer the following investigate questions among other things 1. What is the impact of technological developments in the marketing growth of the music industry in general and Indian Punjabi music in particular? 2. What are the changes in the consumer preferences in respect of the music products with the development of internet marketing in the music industry? 3. What are the chances that piracy in the E-marketing can be contained with respect to the music products? 1. 4 Structure of the Dissertation In assemble to make a cohesive presentation this dissertation has been divided in to different chapters.Chapter 1 makes a brief introduction to the readers about the telescope of the Punjabi music and the internet marketing being the subject area the thesis is dismission to deal. This chapter also outlines the objectives of the research and sets the questions that the research intends to find answers. Chapter 2 makes a critical review of the available literature on the internet marketing of the music products and the associated issues with a view to familiarize the readers to the discussions on the core subject of the wallpaper Impact of Internet on Indian Punjabi Music Industry An overview on the Internet Marketing of the Music Products .Chapter 3 presents an account of the research methodological analysis that was adopted to gather the information and data needed for the completion of the research along with a justification for t he chosen method of research. The findings of the research and an analysis there of constitutes Chapter 4. Some concluding remarks recapitulating the issues discussed forming the content of the text is presented in the lowest chapter 5. There were certain limitations of this research which are mentioned in the concluding chapter.Chapter 2 Literature Review The scope of this chapter extends to the presentation of a review of the available literature on the subject of the impact of the internet marketing on the Indian Punjabi music industry. While reviewing the literature on this particular subject the study also extends to an analysis of the impact of E-marketing on the music industry and its products. 2. 1 Indian Punjabi Music a Background As spy earlier the origin of the Indian Punjabi music dates back to the 14th or 15 the century.Developed as folklore the music had the exquisite character of instilling energy and rhythm in to the lives of those who sing these songs. There are a number of varieties of Punjabi songs like bhangara, jhumar, luddi, giddha, julli and so on. The music had a vibrant modality which made it popular in the world and with the migration of the people the music also travelled westwards. With the fascination for this kind of music the Punjabi music and songs have acquired a greater significance in the international world of music.Music charts are being prepared with the flavor of this Asian culture. The Punjabi music has developed to such an extent that it is compared with other popular music like rock and reggae. even so European songs are infused with the mixture of the Punjabi music and songs and have attracted music lovers all over the world. (Indian Child) 2. 1. 1 Development of Indian Punjabi Music Bhangra one of the tralatitious forms of Indian Punjabi music has become increasingly popular in the Hesperian music cultures over the period.With a tradition of more than 500 geezerhood old bhangra which was performed during harv est festivals was increasingly being performed in weddings and other sprightly occasions like New Year celebrations. According to Asia Today though the Indian Punjabi music bhangra is still performed in its traditional form, in recent years the music has taken new versions in the form of remixes, acquire songs, hip-hop, reggae and house music and through these new forms has developed a growing Western audience in the regions of Europe and North America.The music has seen its developments in the UK during the 1970s when it started influencing the British club scenes. The development of the music has been accelerated due to the presence of a large section of South Asian Diaspora in particular belonging to the second generation youngsters in the whole of Europe and more specifically in the UK. In the recent past bhangra has reverted back to its master copy drum beats and it is sure that this music will enthrall more audience world wide in the years to come (Asia Today)